Our Story
We were founded in Switzerland with one purpose: to remember 1948.
Origin48 is more than a brand — it's a declaration of memory.
In 1948, more than 750,000 Palestinians were forcibly displaced from their homes.
Over 500 villages were destroyed.
Thousands of lives were lost.
Entire communities — erased.
The year that changed everything for Palestine.
This history isn’t just a statistic.
It’s the origin of an ongoing struggle for dignity, land, and truth.
We chose the name Origin48 to honor that year — because to build a future, we must first face the past. Our designs are made to carry that memory forward — not as a burden, but as a badge of resistance and pride.
Every element of our visual identity carries meaning:
The shield logomark represents protection — of truth, of culture, of history.
Black and white, like the photographs of 1948, it stands as a timeless witness.
The underline in our logo? It underscores the truth of 1948 — a fact too often buried, distorted, or denied.
On the back of each hat is a watermelon, a modern symbol of Palestinian resistance, identity, and unity.
It’s there to remind us: Palestine is always on the back of our minds.
We use green to reflect the olive trees — thousands of which have been destroyed — and the resilience they symbolize.
The aesthetic is clean and minimal, not just for style, but to make room for the story — a story worn with pride, not pity.
Origin48 is a premium Swiss-Palestinian brand rooted in both high-quality design and deep conviction.
We create pieces that are:
Stylish — because representation should never feel cheap.
Intentional — every stitch, word, and symbol means something.
Purpose-driven — because fashion should never be silent.
Giving Back — 10% for Palestine
We donate 10% of all profits to trusted Palestinian aid organizations which provide critical relief and long-term care to those still affected by the consequences of injustices that continue today.
This isn’t charity.
It’s solidarity.
— Team Origin48